How do you make a deadly serious message stand out against even more serious competition with bigger budgets at the Lord Mayor’s show?

Answer, have a strong idea, use intrigue and humour and engage the senses!

This project conceived and directed by us and built by Opcyon design, took the crowd by surprise and attracted a full eight minutes of live BBC coverage on the day of the Lord Mayor’s show.

Adding power to an already powerful awareness campaign. A bluetooth proximity marketing system installed in the cab, broadcast messages to mobile phones as it passed through the city. Unhampered by heavy rain our Olympic drummers and volunteers beat their way through the streets to the amusement and delight of the crowds.