Engaging the general public in politics was the challenge given to HCC in this brief. Our solution; a drop-in clinic where people could be diagnosed to ascertain their level of political engagement. Through a range of entertaining activities involving a brain scan, psychometric tests, a check of individuals political pulse and a massage of their wallet, this exhibition probed for political intelligence and its effect on income, lifestyle and liberty. Staff were trained to role play as political medics examining each patient for signs of political malaise. ‘Patients’ completing the examination were issued a prescription of tablets to deal with the body politic as well as a bottle of PoliticEau to wash them down with. Related prescription forms were created to invite participants to a range of fringe meetings at each of the party conferences.
The stand was awarded several best exhibition prizes and a portable ‘roadshow’ version was created for Scotland.