A Stitch in Time
A cataract operation typically costs the NHS £900. Research suggested that the government was spending far greater than that amount dealing with the consequences of delaying treatment for failing sight. Working closely with RNIB campaign advisors, we developed a ‘stitch in time theme’ based on this research.
Through a process of cognitive techniques, delivered through a light-hearted process, staff clearly demonstrated how patients left untreated with cataract were more prone to falls resulting in hip operations.
A range of associated materials were produced to tie in with the overall theme, including posters, leaflets and themed give-aways. The stand received an unprecedented amount of media attention, winning the coveted best stand award at the Labour Party Conference and appearing widely in social media and MP websites.