Terumo pharmaceutical solutions manufacture and customise medical products. This small exhibition stand was designed to showcase Terumo’s production and customisation capabilities. Inside the large upturned box a miniature production line with a working robot arm creates a gaming challenge in which players learn about Terumo’s offer and are given an opportunity to win a prize. The stand was popular and entertaining with all entrants receiving a small customised box of chocolates that re-iterated the sales offer.